clean-ingredients
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Public Goods
Public Goods is a New York-based, membership-driven direct-to-consumer brand that sells its own line of healthy, sustainable everyday essentials - personal care, household, cleaning, grocery, and supplements - at near-wholesale prices. Pitched by co-founder Morgan Hirsh as 'Amazon with a soul,' the company launched on Kickstarter in 2017, built a single house brand with minimalist design and clean ingredients, and ties purchases to reforestation and food-bank donations.
Hume Supernatural
Hume Supernatural is a San Diego-based clean personal care company making plant-, mineral-, and probiotic-based products - led by an aluminum-free deodorant - that support the skin microbiome while controlling odor. Founded in 2020 by an attorney, a Sun Bum veteran, and a cosmetic chemist, the brand rejects the trade-off between 'natural' and 'effective,' formulating from scratch with proprietary biotech ingredients. It sells direct-to-consumer, on Amazon, and through retailers including Whole Foods, Sprouts, and CVS, and has grown into one of the fastest-growing natural deodorants in the U.S. natural retail channel.
Abbot's
Abbot's (formerly Abbot's Butcher) is a Costa Mesa, California maker of premium plant-rich proteins built from 100% real food ingredients - pea protein, vegetables, herbs, spices, extra virgin olive oil and vinegars. Founded in 2017 by Kerry Song, the brand makes plant-based 'Chorizo,' Ground 'Beef,' Chopped and Fajita Chick'n, Italian 'Sausage' and high-protein veggie burgers that are free from the top nine allergens, seed oils, gums, preservatives and artificial flavors. With distribution in thousands of retail and foodservice locations including Whole Foods, Sprouts, Publix and Target, Abbot's positions clean, craveable plant food under a 'food as medicine' philosophy.
Jennie Ripps
Jennie Ripps is the founder and CEO of Owl's Brew, the boozy-tea company she co-built with Maria Littlefield to put real fruit, tea and botanicals back into ready-to-drink cocktails. A certified tea sommelier who started in publishing, she hand-blends every flavor base in her own kitchen before it ever reaches production. Owl's Brew has earned 40+ tasting awards and reaches shelves at Whole Foods, Trader Joe's, Target and Total Wine, plus stadiums from Yankee Stadium to TD Garden. Beyond the bottle, Ripps champions women in the alcohol industry through the Wise Women Collective and brings readers together with the Boozy Book Club.