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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

city-branding

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Company
The 107-Year-Old Tourism Bureau That Learned More Visitors Isn’t the Whole Point
Consumer · Media · Enterprise

The 107-Year-Old Tourism Bureau That Learned More Visitors Isn’t the Whole Point

Tourisme Montréal once sold motorists a road to the city. After tourism collapsed, it rebuilt the pitch around residents, winter, culture and measurable local value - a useful playbook for anyone marketing a place they do not control.

montreal-tourism · destination-marketingRead →
Company
Destination Toronto Sells a City It Cannot Control - And Turns Attention Into a $9.1 Billion Visitor Economy
Consumer · Media · Marketplace

Destination Toronto Sells a City It Cannot Control - And Turns Attention Into a $9.1 Billion Visitor Economy

The nonprofit does not own a hotel, stage a festival or fly a plane. Its job is harder to see: make thousands of independent Toronto experiences feel like one trip worth taking - then prove the attention became visits, meetings and local spending.

destination-marketing · toronto-tourismRead →