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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

cinemark

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Legend
Lee Roy Mitchell and the art of filling an empty room
Founder · Operator · Executive

Lee Roy Mitchell and the art of filling an empty room

A Texas drive-in gave Lee Roy Mitchell his start. Cinemark took him across the Americas, but the business kept coming back to a familiar question: who else deserves a seat?

lee-roy-mitchell · cinemarkRead →
Legend
Wanda Gierhart Turned the Movie Theater Into a Customer Journey
Executive · Operator

Wanda Gierhart Turned the Movie Theater Into a Customer Journey

The Cinemark executive brought a retailer's eye to the multiplex. Her playbook is built on curiosity, loyalty, frictionless details and the stubborn belief that a night at the movies should feel like an occasion.

wanda-gierhart · cinemarkRead →