chief-merchandising-officer
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Jeff Dunn’s Merchandising Playbook: Go Narrow, Get Local, Stay Ready
After 25 years inside Walmart and Sam’s Club, Jeff Dunn arrived at Sportsman’s Warehouse with a deceptively simple brief: stock the gear that matters, in the places and seasons where it matters most.
Dimitrios Lessen
Dimitrios "Jimmy" Lessen is the Chief Merchandising Officer of SNIPES USA, appointed in February 2024. A 30-year veteran of the sneaker business, he built his career at Foot Locker in Europe and North America, running product strategy, buying, assortment planning and e-commerce before joining the German-founded, community-first streetwear retailer to lead its merchandising in the United States.
Elizabeth Melley
Elizabeth Melley is the Chief Merchandising Officer at Gerber Childrenswear LLC, a New York-based apparel executive who has spent three decades designing and building product lines in retail. She started as a designer at Abercrombie & Fitch in 1993 and went on to lead product design and development at Mervyns, Sprockets Kids Clothing, and JCPenney before joining Gerber in 2022. At Gerber she oversees merchandising and product for a portfolio of baby and toddler brands, and has driven launches like the Livaeco-based 'Our Softest Edit' conscious clothing line and the expansion of the modern moments line.
Heather Gruccio
Heather Salvatore Gruccio is Executive Vice President and Chief Merchandising Officer for Ann Taylor and Ann Taylor Factory, the KnitWell Group brands headquartered at 7 Times Square in New York. A Wake Forest communications graduate, she built her merchandising career over nine years at Coach, sharpened it in mid-luxury at Tory Burch, and joined Ann Taylor in 2016 as Senior Director of Merchandising for non-apparel. She moved up to Vice President of Merchandising in 2017, SVP and GMM in 2020, and was elevated to EVP and Chief Merchandising Officer in 2025 after leading a product-and-perception reset that turned a 70-year-old mall brand into a name fashion press started writing about again. Her thesis is unfussy: women still want to look pulled together, they just want to be comfortable while doing it, and heritage is an asset rather than a liability if you actually know how to cut a jacket.
Jenna Woodhull
Jenna Woodhull is Chief Merchandising Officer at Sendero Provisions Co., the Waco, Texas apparel brand that started with a single hat in 2014 and now sells a full Western-meets-outdoor line. She has spent close to three decades in apparel, beginning as a Volcom sales rep in the late 1990s, moving through Hurley as National Sales Manager and Director of Retail Marketing, returning to Volcom as global VP of design and merchandising from 2010 to 2013, then co-founding the Newport Beach brand agency and showroom Band of Martians. She spent roughly ten years at Brixton, rising to Senior Vice President of Design & Merchandising and later Chief Merchandising Officer, before a stint as global head of women's product at Liberated Brands overseeing Volcom, Billabong and RVCA. She joined Sendero in February 2025 to run merchandising strategy, product vision and category expansion. She is known in the industry for balancing creative instinct with commercial discipline, and she describes her own style as vintage classic, usually finished with boots.