chief-digital-officer

(3)
Legend
Krista Dalton
Executive · Operator · Creator

Krista Dalton

Krista Dalton is Chief Marketing and Digital Officer at Tecovas, the Austin-based western wear brand built on handmade cowboy boots that has grown into a lifestyle label with more than 50 US stores. She spent nine years at Target, where she moved from allocating plus-size and maternity apparel to becoming the first person the company shifted from stores to Target.com in 2013, then seven years at Overstock.com (now Beyond Inc), ending as Chief Customer and Merchandising Officer with a team of over 1,300 and an $800M-plus P&L. At Tecovas she has pushed the brand into work boots and women's workwear, run TV blackout tests to prove what awareness actually buys, sent her team into customers' closets, and built a custom AI agent to chew through the roughly 16 reports she used to read by hand. Footwear News named her to its Women Who Rock class of 2026, where she argued that authenticity is the new competitive advantage.

krista-dalton · tecovasRead →
Legend
Molly Hartney
Executive · Operator · Creator

Molly Hartney

Molly Hartney is Chief Digital Officer and Chief Marketing Officer at Rack Room Shoes, the family-owned footwear retailer based in Charlotte, North Carolina. She joined in 2021 as CMO and, after driving a reported 40% increase in customer retention and a 36% improvement in productivity, was promoted in July 2025 to a newly created CDO role that merges marketing with the company's digital sales and omnichannel strategy. With more than 15 years across retail and consumer products - including senior marketing and digital roles at Funko, The Mine (a Lowe's company) and Lowe's itself - she is known as a growth-focused brand builder and an advocate for applying AI responsibly to marketing, personalization and inventory.

molly-hartney · rack-room-shoesRead →
Legend
Brian Miller
Executive · Engineer · Operator

Brian Miller

Brian Miller is the CEO of Sovato, the Santa Barbara company building the first platform to let health systems deploy and scale remote robotic surgery. An electrical engineer turned roboticist with a PhD from Northwestern in haptics, he spent his first job at Computer Motion writing software for the AESOP and ZEUS robots and watched the 2001 Operation Lindbergh, the first transatlantic remote surgery. Twenty-three years at Intuitive Surgical followed, where he rose from control-systems analyst to Chief Digital Officer and Head of Digital and AI Strategy. In April 2026 he returned to the frontier he started on, taking Sovato from early market development toward its first patient programs in 2027.

brian-miller · sovatoRead →