Fifty years ago Bill Crutchfield sold car stereos by explaining, in exhausting detail, how to install them. That habit of over-explaining became the whole business.
The Yay Company (operating as Yay Lunch) is a Charlottesville, Virginia-based digital school-food marketplace that connects parents, K-12 schools, and local caterers to deliver healthier, kid-approved meals. Founded in 2018, it handles menus, ordering, payments, quality assurance, and delivery logistics, and has expanded beyond lunch into breakfast, snacks, and grab-and-go marketplaces across multiple U.S. metro markets.