
The Chargeback Gurus CMO has spent her career turning dense B2B problems into useful stories - and insisting that brand, demand and measurement belong in the same room.
Most merchants treat chargebacks as expensive paperwork. Chargeback Gurus treats them as a trail of clues - then uses software, data and specialists to stop the next dispute before it lands.
Accertify spent years teaching merchants how to spot a bad transaction. Its larger bet is that one connected view of identity, behavior and payments can show them which good customers to stop turning away.
Forter built a business around the split second between clicking Buy and seeing confirmation. Its wager is that a shared map of online identity can stop fraud without making good customers prove themselves over and over.
Casap is an AI-native platform that automates the entire payment dispute and fraud-operations lifecycle for banks, credit unions, and fintechs. Its agentic AI handles disputes from intake to chargeback, scores first-party fraud, and keeps institutions compliant with Reg-E, Reg-Z, NACHA, and card-network rules. Founded in 2022 by former Robinhood and Chime product leaders, Casap reports a 51% reduction in fraud losses, a 97% chargeback win rate, and 3x faster resolution, and raised a $25M Series A in 2025 to reach $33.5M in total funding.