The Singapore company quietly wiring up Asia's tours and attractions - one booking system, one distribution network, and a decade spent digitising an industry that still ran on paper tickets.
Softinn Solutions is a Malaysian hotel technology company that builds cloud-based hotel management software for boutique hotels, resorts, villas and hotel chains across the Asia Pacific. Its all-in-one platform pairs a Property Management System with a Channel Manager connected to 40+ OTAs, a commission-free booking engine, a website CMS and self-service check-in kiosks - designed around the mission to 'make hotelier work easier.' Founded in Melaka in 2012 by JeeShen Lee and Caren, Softinn serves 1,000+ hotel owners in markets including Malaysia, Indonesia, Vietnam, the Philippines and Singapore.
Adam Harris is the co-founder and CEO of Cloudbeds, the hospitality management platform he started in 2012 with Richard Castle after a sketchy reservation experience at a Brazilian pousada. From a back-of-the-napkin idea, he built Cloudbeds into a fully remote company of 700+ people across 40+ countries that powers tens of thousands of lodging properties in more than 150 countries. A former Wall Street investment banker turned serial entrepreneur, Harris has built and sold multiple companies, traveled to more than 51 countries, and is now steering Cloudbeds through the AI era while championing a no-office culture.
Cloudbeds is a San Diego-based hospitality management platform that gives independent hotels, hostels, vacation rentals, and lodging groups a single cloud system to run reservations, distribution, payments, revenue management, and guest communication. Founded in 2012 by Adam Harris and Richard Castle, the fully remote company replaces the tangle of disconnected legacy tools that property owners juggle, serving tens of thousands of properties across roughly 150 countries and, more recently, layering in AI through its Cloudbeds Intelligence and Signals products.