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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

challenger-brand

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AllCompaniesPeopleStoriesProducts
Company
Meteor and the price of being third
Consumer · Enterprise

Meteor and the price of being third

Ireland’s third mobile entrant had cheap calls, a mischievous streak and a coverage problem. Its turning point came when a rival agreed to lend it the missing pieces of the map.

telecommunications · mobile-networkRead →
Company
2degrees made calls cheaper. Staying a challenger costs more.
Consumer · Enterprise

2degrees made calls cheaper. Staying a challenger costs more.

New Zealand’s third mobile network won attention with 44-cent calls. Its next act involves fibre, private 5G and a proposal to share infrastructure with an old rival.

telecommunications · new-zealandRead →
Company
The Challenger Optus Couldn't Beat - So It Bought Instead
Consumer · Ecommerce · Hardware

The Challenger Optus Couldn't Beat - So It Bought Instead

amaysim spent a decade undercutting Australia's big telcos with no-contract SIM plans and a name that promised things stay amazingly simple. In 2021 the network it rode on paid A$250 million to own it.

amaysim · australian-telcoRead →