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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
The Founder Who Learned to Let Fresh Food Spoil
Founder · Executive · Creator

The Founder Who Learned to Let Fresh Food Spoil

Neka Lac began with a tiny San Rafael kitchen, a stubborn standard for fresh food and no idea what a KPI was. The company grew; the standard stayed put.

neka-pasquale · urban-remedyRead →
Company
Traditional Medicinals puts a whole supply chain in your teacup
Consumer · Health · Ecommerce

Traditional Medicinals puts a whole supply chain in your teacup

A Sonoma County herb-shop experiment grew into a national wellness business by sweating the details inside the tea bag. Its next test is a $47 million factory on the other side of the country.

herbal-tea · organic-teaRead →
Company
The Mattress Company That Bought Its Way Back to the Farm
Consumer · Ecommerce · Climate

The Mattress Company That Bought Its Way Back to the Farm

Avocado entered the bed-in-a-box fight with a difficult proposition: organic materials, its own factories and proof for nearly every claim. A decade later, that operational burden has become the brand's clearest advantage.

organic-mattresses · sustainable-beddingRead →