celebrity-placement
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Michelle Wendell and the business of getting someone else noticed
A designer resale business led Michelle Wendell into wardrobe rentals, celebrity placement and experiential production. Along the way, the founder of CLD PR kept finding another job that needed doing.
Liza Vassell and the Art of Saying Yes
A Brooklyn beginning, an Italian education in fashion, and a Los Angeles showroom. Liza A. Vassell has built a career by recognizing possibilities before they come with an introduction.
The Million-Dollar Library Where Nothing Is for Sale
D’Orazio World built a public-relations business by treating diamonds like library books: lend them to the right stylist, at precisely the right moment, then make sure the world notices.
Fashion Forwards Sold European Designers a Shortcut to Hollywood
A small Los Angeles showroom offered overseas labels something more useful than buzz: one room where a dress could meet a buyer, a stylist and, occasionally, Hollywood.
BLKpr knows who gets the clothes into the picture
The Los Angeles agency connects fashion brands with stylists, editors and creators. Its revealing work happens around the photograph: choosing the people, moving the samples and making the results legible.
Maison Privée gets clothes into the picture
Before a fashion label reaches an audience, it has to reach a stylist. Maison Privée works that small, consequential gap - with a Los Angeles showroom, a magazine partnership, and a warning about what happens after the cameras flash.
Luxury Brand Group knows who picks the jewelry
Before a jewel reaches the red carpet, somebody has to choose it. Luxury Brand Group built a communications business around the people who make that choice.
IHPR knew who should be in the room
The boutique agency connected fashion, beauty, and jewelry brands with editors, celebrities, and one another. Its 2024 transition into Azione and FKA reveals where that expertise went next.
MHA Media knows who gets the dress
Before a designer gets a red-carpet credit, someone has to manage the samples, the stylists, and the stakes. MHA Media built its business in that space between a beautiful object and a famous name.