celebrity-partnerships
(14)
Nicole Vecchiarelli and the Art of Choosing Who Comes Next
Before she co-founded Special Projects, Nicole Vecchiarelli edited magazines. Her second act carries the same question into a different setting: who belongs in this story, and why now?
The Beauty Agency That Makes a Product Launch Feel Like News
CMM does not sell lipstick or shampoo. It engineers the moment when everyone suddenly has a reason to talk about one.
The Guest List Is the Product
Two magazine editors noticed that culture was escaping the magazine. They built an agency around the part that still mattered: knowing exactly who belongs in the room.
The Woman Who Learned Brand Strategy in a Soap Opera Wardrobe
BRAND AMBASSADOR sells a rare kind of access: the judgment to place a luxury brand in the right room, on the right person, and inside the right story.
The PR Agency That Learned to Speak Hollywood and Silicon Valley
Dawn Miller built a small Los Angeles agency around a useful bilingualism: the logic of business and the instincts of entertainment. Eighteen years later, its client list runs from Xbox to Boy George - proof that attention travels when the story can cross worlds.
The Right Now wants more than the guest list
The agency behind celebrity and media work for UGG and Fossil is building a bigger production business. Now Studio, and a new umbrella called Punch Group, show where it wants to go next.
Trailblaze and the 850-pound argument for better PR
A limited-release brownie became national news. Inside the agency that brings big-brand instincts to cannabis, consumer goods, and the art of giving people something to talk about.
Infinity Creative Agency knows who should be in the picture
Adee Drexler built a business connecting fashion and beauty brands with the people who make them desirable. The interesting part is how much work happens before anyone takes a photograph.
R&CPMK knew who to call. Then the people moved.
The Hollywood agency turned relationships into celebrity campaigns, brand experiences and a $42,000 Cannes assignment. Its 2025 breakup reveals where the value in a publicity business really lives.
CreatorForce and the people behind the famous face
A celebrity can bring an audience. CreatorForce set out to find the partners and operators who could turn that attention into a consumer business - a story that now leads to Cr8tify.
Blended Strategy Group knows who belongs in the room
A talent manager and a brand marketer built an agency around the conversation between them. From celebrity partnerships to its own deodorant brand, Blended Strategy Group makes a business of getting the right people involved early.
Entertainment Fusion Group learned to sell the room. Then it changed the business.
Celebrity events taught EFG how attention travels. Its next act puts that experience to work in influence strategy, international expansion and innovation advisory.
The A List knows who gets you in the room
A Beverly Hills agency built its business around celebrity access. Its party for Hollywood assistants offers a useful clue to how that access actually works.
The Tiny Agency That Turned Famous People Into a Revenue Channel - Then Sold Twice in 83 Days
Alden Reiman built a boutique around one scarce skill: matching brands with the right athletes, celebrities and creators, then getting the deal over the line. Its 2024 acquisition detour shows both the power - and the fragility - of a relationship-driven agency.