cause-marketing
(3)
Dana Seguin
Dana Seguin is Senior Vice President and Chief Marketing Officer at Altar'd State, the fast-growing Knoxville-based women's fashion retailer, where she leads all creative, marketing and eCommerce work across its family of brands - Altar'd State, Arula, Vow'd, Tullabee and AS Revival. A brand builder with roughly 25 years in retail and fashion, she began in merchandising at American Eagle Outfitters before moving into creative marketing for SPANX, Chico's and Aerie. She is best known for leading the creation and launch of the Aerie Real campaign, which stopped retouching model images and helped make body positivity a mainstream retail message.
Sonia Nigam
Sonia Nigam is the co-founder and CEO of Change, a San Francisco fintech that turns charitable giving into a few lines of code. Brands drop a Change button into checkout and the company handles the unglamorous machinery behind it - vetting, compliance, and disbursement across more than 200,000 nonprofits. A Northwestern computer science and business grad who engineered frictionless payments at Braintree and Venmo, Nigam quit her job at the start of the pandemic to build the donations API she wished existed. She and co-founder Amar Shah landed on the Forbes 30 Under 30 list for social impact and raised a $5M seed round to bring giving on-chain.
Viveka Hulyalkar
Viveka Hulyalkar is the co-founder and CEO of Beam Impact, a New York customer engagement and loyalty platform that lets shoppers direct a slice of everyday purchases to nonprofits at no extra cost. A McKinsey alum and Brown honors graduate, she set out to fix what she calls broken retention marketing by tying brand loyalty to the causes young consumers actually care about. Beam works with 130+ mission-driven brands including Instacart, IKEA and Roots Canada, and Hulyalkar's stated goal is to shift $10 billion from brands to high-impact nonprofits. She is a Forbes 30 Under 30 honoree in Social Impact.