category-creator
(4)
Joshua Abram
Joshua Abram was a serial entrepreneur and investor who spent two decades building category-defining, venture-backed companies across technology, hospitality, and life sciences. With his longtime partner Alan Murray, he co-founded Integral Ad Science, the workplace brand NeueHouse, the data-science firm Dstillery, and the fertility-technology companies TMRW Life Sciences and Conceivable Life Sciences. At Conceivable he set out to build the world's first fully automated IVF laboratory, AURA, with the aim of turning a Nobel Prize-winning therapy into a population-scale, lower-cost solution. He was named to Goldman Sachs' list of the 100 Most Intriguing Entrepreneurs in 2021 and died in August 2025 at age 62.
Rebecca Alvarez Story
Rebecca Alvarez Story is a sexologist turned founder and CEO of Bloomi, the sexologist-led clean intimacy brand she launched in 2018. A first-generation daughter of Mexican immigrants, she built her own undergraduate major at UC Berkeley, earned a master's in Sexuality Studies, and turned a decade of clinical practice into a category-defining consumer company. In 2022 Bloomi became the first Latina-founded brand to land nationwide in the sexual wellness aisle at Target, and the company has since expanded to Saks Fifth Avenue and boutiques. She is among the few Latinas in the U.S. to raise multi-million-dollar venture capital, and her stated mission is to bring quality, shame-free intimacy education to a billion people.
Brad Olson
Brad Olson runs Sollis Health, the members-only concierge urgent and emergency care company that treats your time as the real luxury. He came to medicine sideways - from Bain consulting to Starwood's loyalty empire to Peloton's first 100 employees - and now applies the playbook of emotional loyalty and hospitality to a 15,000-member, 11-clinic operation where the average wait to see an ER-boarded doctor is zero to fifteen minutes. His pitch is blunt: if any consumer business ran like a hospital ER, it would be out of business the next day.
Nick Mehta
Nick Mehta co-founded Gainsight in 2013 and spent 13 years as CEO building the defining customer success platform - growing it from a startup into a $1.1 billion unicorn acquired by Vista Equity Partners, and in the process creating an entirely new job category of Customer Success Manager now held by hundreds of thousands of professionals worldwide. A Harvard-educated biochemist turned serial entrepreneur with a penchant for Taylor Swift parody rap videos, he stepped down as CEO in August 2025 to make way for his hand-picked successor while continuing on the board.