PricingLoginNewsroom
Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

carmax

(3)
AllCompaniesPeopleStoriesProducts
Legend
Austin Ligon and the price of telling the truth
Founder · Executive · Operator

Austin Ligon and the price of telling the truth

A Quaker objection to haggling helped shape CarMax. For its co-founder and first CEO, an honest price was the beginning of a much longer experiment in how a business should work.

austin-ligon · w-austin-ligonRead →
Legend
Richard L. Sharp and the price of a simpler deal
Founder · Executive · Operator

Richard L. Sharp and the price of a simpler deal

Before CarMax had a name, Richard L. Sharp saw a way to bring retail discipline to the used-car lot. The Circuit City chief backed a shared idea, then kept visiting the stores it became.

richard-sharp · rick-sharpRead →
Legend
Sarah Lane Spent 23 Years Learning CarMax. Then She Changed the Question.
Executive · Operator

Sarah Lane Spent 23 Years Learning CarMax. Then She Changed the Question.

From a 22-year-old media planner to the executive retiring a 20-year tagline, Sarah Lane built her career by studying how people choose - then giving them more control.

sarah-lane · carmaxRead →