
Inside regulated manufacturing, trust is built long before a product reaches the shelf. Rebecca Pinkus works in that consequential middle ground, where suppliers, systems and standards have to agree.
The Canadian pioneer turned a C$5 billion war chest into a sprawling global experiment. After closures, write-downs and a strategic retreat, its comeback now rests on a less glamorous idea: grow better flower, sell it through channels it controls and stop confusing reach with a business.