canadian-telecom
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Kevin McLaughlin Keeps Marketing Close to the Customer
Across beer, wireless, ride-hailing, retail and now TELUS, Kevin McLaughlin has kept returning to one practical question: what friction can the customer do without?
Rogers Is Building Canada’s Everything Network - and Betting the Bundle Beats the Backlash
A radio bet became a national telecom, then swallowed cable, sports and satellites. Rogers now wants one household to buy the connection, the content and the perks - while never forgetting the day its own network went dark.
Olivia Ibell Has Spent a Career Turning Complexity Into Something People Can Use
Before CPA Ontario, Olivia Ibell helped build a wireless brand, led business intelligence at Bell and co-founded a small business. Her career offers a practical lesson in making complicated organizations feel coherent to the people they serve.
TELUS Spent Billions Escaping the Phone Company Trap - Now It Wants to Be Canada's AI Utility
The Canadian telecom turned a $7-billion fibre build into a launchpad for health, software and sovereign AI. The bet is clever, capital-heavy and newly tested by the one thing every phone company fears: customers losing patience.