canadian-beer
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Executive · Operator · Creator
James Jawanda and the Work of Making Heritage Move
At Moosehead, James Jawanda works where a 159-year-old Canadian story meets the next retail display, partnership and customer moment. His public trail suggests a practical marketer who keeps learning the machinery behind the message.
james-jawanda · moosehead-breweriesRead →
Consumer · Ecommerce · Logistics
How Moosehead Survived 159 Years - and Why Letting Go of Its Green Bottle May Keep It Independent
Canada's last major domestically owned brewery has survived fire, Prohibition, an explosion and competitors 100 times its size. Its current playbook is less romantic: listen to the can buyer, turn heritage into distribution, and know which sacred objects to retire.
canadian-beer · independent-breweryRead →