
The former programmer now leading TD's global marketing has built a career around a practical idea: data earns attention inside the business, while human insight earns it outside.

From inch-sized savings goals to free bike rides and basketball fandom, Tangerine's chief marketer turns an invisible service into things Canadians can see, use and remember.

After decades in direct response, digital acquisition and banking, BMO Canada's marketing chief is testing a practical idea: a regulated institution can earn attention without losing discipline.