campus-marketing
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The Hashtag That Learned to Leave the Internet
Coffee 'n Clothes began as a neat little Instagram composition. Then the café closed, the feed escaped the phone, and CNC found a bigger business in making brands tangible.
The Most Valuable Ad on Campus Is a Student With 30 Seconds
MarkitAds spent years selling the familiar machinery of modern marketing. Then it found a harder-to-fake unit of attention: one student, one conversation, one verified signup.
AS Graphic Studio makes campus life worth a second look
A festival hoodie, a transit referendum, a vending machine: UC San Diego’s in-house design studio works wherever student life needs to be seen, understood, or worn.
Michael Mauro
Michael Mauro is a Harvard undergraduate economics student from Long Island who has turned campus life into a business education. He helps run marketing at Harvard Student Agencies, the world's largest student-run company, works as a consulting manager for its summer Academies, and co-presides over the Harvard Undergraduate Economics Association. He plays club ice hockey, is aiming for law school, and has collected passport stamps from two dozen countries along the way.