A 185-year-old Swedish name, twelve camera bodies still sitting in the lunar dust, and a $7,399 flagship. How Hasselblad turned a tiny, expensive niche into a brand that outlives its owners.
Everyone knows the red logo from the camera strap. Almost nobody knows Canon also builds hospital scanners, factory-floor optics, and chip-making machines - and files more U.S. patents than almost anyone. Here is the whole company behind the shutter.