camera-gear
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The Camera Store That Closes for Shabbat and Still Outsells Everyone
One store. Zero franchises. 400,000 products flying overhead on ceiling conveyor belts - and a checkout button that switches off every Friday at sundown. Here is how a Hasidic-owned camera shop became the gear counter for the entire creative internet.
The Lens Company That Refuses to Leave One Town in Japan
Sigma makes every lens it sells in one snowy Japanese town, sells them for a fraction of the big brands, and just carved a camera out of a solid block of aluminum. Here is how the underdog of optics built a loyal following from a warehouse on Long Island.
Peter McKinnon
Peter McKinnon is a Toronto-based photographer, cinematographer, and YouTube creator with nearly 6 million subscribers, known for his cinematic visual style and fast-paced, coffee-fueled tutorials. A former magician and Ellusionist Production Manager turned self-taught filmmaker, he built one of YouTube's most distinctive photography channels from a spare bedroom, won the 2019 Shorty Award for Breakout YouTuber of the Year and the 2020 Streamy Award for Cinematography, and had his landscape photography minted on official Canadian currency by the Royal Canadian Mint. Beyond tutorials, he has launched his own multi-tool for photographers, multiple Lightroom preset packs, a signature coffee blend with James Coffee Co., and the 'Pete's Pirate Life' EDC brand.