Brussels built an agency that helps entrepreneurs test ideas, find funding and cross borders. Budget cuts are now putting parts of that hands-on model to the test.
The Brussels company built its business helping apps get found. Its next act connects keywords, advertising and customer feedback to a harder question: which growth is worth paying for?
The idea behind Soda is almost rude in its simplicity: software gets tested before it ships, so why does data get to skip the exam? Two Belgians decided it shouldn't.