branded-merchandise
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Jay Deutsch Turned a High-School Hustle Into a Global Merch Machine
At 16, he sold football sweatshirts with a childhood friend. Four decades later, BDA operates across the globe - and Deutsch is still obsessed with the tiny details that make people care.
Paige Fuller
Paige Cannon Fuller is the Chief Marketing Officer of The Icebox Cool Stuff, an Atlanta-based branded merchandise and apparel agency, where she leads the marketing and creative teams that build merch programs for enterprise clients such as Delta Air Lines and the NYSE. A marketing and brand strategist with a background spanning apparel, e-commerce and consumer brands, she joined Icebox in 2018 as VP of Marketing & Brand Management and was elevated to CMO in 2024. Earlier she founded the advisory shop Fuller Made and held senior marketing roles at Alternative Apparel.
Joseph Heller
Joseph Heller is the CEO and founder of THE/STUDIO, the company behind TheStudio.com and SuppliedShop.com, a supply-chain platform that connects creators, brands and small businesses with vetted factories worldwide so anyone can make custom products - patches, pins, apparel, medals and more - without minimum orders or sourcing expertise. After more than a decade working with factories in China, he built a low-MOQ, on-demand manufacturing model and a fully remote, globally distributed team, raising an $11M Series A in 2018 after 18 months and more than 150 investor rejections. His through-line is democratizing access to manufacturing as a path to broad-based wealth creation.