brand-turnaround
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Fran Horowitz and the case for being normal
She spent decades learning how people buy clothes. At Abercrombie & Fitch, Fran Horowitz put that education to work by making a once exclusionary retailer more willing to listen.
Sarah Sylvester
Sarah Sylvester is the Chief Marketing Officer of Lands' End, the first person to hold that title at the heritage American apparel and home brand in nearly a decade. She joined in April 2026 after almost 20 years at Victoria's Secret, where she rose from intern to Executive Vice President of Marketing and led high-profile brand reinvention work across the Victoria's Secret and PINK labels. A customer-first marketer known for balancing heritage with modern, data-informed storytelling, she now leads Lands' End's brand-building push as part of its turnaround and joint venture with WHP Global.