brand-purpose
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Melissa Waggener Zorkin Built a Global Agency by Asking One Small Question
From a free Portland office to more than 1,500 people in over 100 markets, the founder of We. Communications has spent four decades translating technological change into human terms - and keeping purpose in the room.
Kirsten Flanik Is Rewriting the Brief for Brand Purpose
After 18 years at BBDO, the agency leader chose a smaller, sharper brief: help brands turn purpose into practice without losing the room.
Kim Salem-Jackson and the search for Akamai's why
How the marketing chief of the company behind a big slice of the internet talked a room full of engineers into caring about their why - and why she now thinks AI decides which brands get remembered.
Emily Sly
Emily Sly is a Denver-based marketing executive who became Chief Marketing Officer of TRUEWERK, the performance workwear brand, in late 2025. She spent 13 years at Crocs, rising from a regional account services rep to VP of Global Marketing during the brand's global comeback, then led brand and marketing at Funko and headed marketing at PopSockets before joining TRUEWERK. She is known for helping consumer brands articulate why they matter and for translating brand purpose into consistent experiences across every customer touchpoint.