brand-purpose
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Kim Salem-Jackson and the search for Akamai's why
How the marketing chief of the company behind a big slice of the internet talked a room full of engineers into caring about their why - and why she now thinks AI decides which brands get remembered.
Emily Sly
Emily Sly is a Denver-based marketing executive who became Chief Marketing Officer of TRUEWERK, the performance workwear brand, in late 2025. She spent 13 years at Crocs, rising from a regional account services rep to VP of Global Marketing during the brand's global comeback, then led brand and marketing at Funko and headed marketing at PopSockets before joining TRUEWERK. She is known for helping consumer brands articulate why they matter and for translating brand purpose into consistent experiences across every customer touchpoint.
Good-Loop
Good-Loop is an ethical advertising technology company that turns ad spend into a force for good. Its 'view-to-donate' formats let people unlock a free charitable donation - funded by the advertiser - simply by choosing to watch an ad, while its Green Media tools measure and cut the carbon footprint of digital campaigns. A certified B Corporation founded in Edinburgh in 2016 by Amy Williams and Daniel Winterstein, Good-Loop has raised more than $6M for charities including Save the Children, WaterAid and WWF, and works with brands such as Unilever, Nestle, Levi's and Asics.