brand-positioning
(4)
Jordan Edelstein Left the Baking Mix Aisle for a Career Selling the Future
A Thanksgiving flight changed his career. Two decades later, the former General Mills marketer is still translating complicated technology into reasons ordinary people might care.
Noreen Allen Makes Complicated Companies Legible
Across telecom, cloud software and retail technology, Noreen Allen has kept returning to the same hard assignment: find the story inside a complicated business, make it credible, and give people a reason to act on it.
Raji Behniwal Wants Marketing to Grow Up - and Keep Its Taste
After two decades spent translating new technology into stories people can trust, the former Datassential CMO is building a sharper model for executive marketing - one where judgment matters more than volume.
Mike Pecina
Mike Pecina is the founder of Firevine Advertising and Design, an award-winning full-service agency in Edwardsburg, Michigan, and a brand positioning specialist with deep ties to Booster, the Series D-funded mobile fuel delivery platform reimagining how fleets, businesses, and institutions refuel without a gas station. Described on LinkedIn as a 'Brand Positioning & Awareness Junkie,' Pecina brings a rare blend of creative strategy and operational savvy to the fast-moving world of decarbonized, on-demand fuel logistics.