brand-integration
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Arenas Entertainment Knows Who Gets Left Out of the Trailer
A Hollywood marketing agency built around U.S. Hispanic audiences has survived a short-lived studio partnership and a change of ownership. Its enduring product is knowing how to make an invitation feel personal.
R&CPMK knew who to call. Then the people moved.
The Hollywood agency turned relationships into celebrity campaigns, brand experiences and a $42,000 Cannes assignment. Its 2025 breakup reveals where the value in a publicity business really lives.
Why a gin brand needed a rock band: the BNC story
Bragman Nyman Cafarelli built a business connecting Hollywood talent with consumer brands. Its history, from a cassette-era music contest to a reunion of former colleagues in 2025, shows what an agency can own - and what walks out the door.
Liz Shulof Has Spent a Career Making Complicated Technology Mean Something
Before she marketed the infinite power of logs, Liz Shulof spent 13 years turning a remote-support company and three acquisitions into one security story. Her career is a study in how patient relationships become corporate strategy.
Lauren Trice Makes the Deal Make Sense
At AEGIS Hedging, Lauren Trice treats brand as operating infrastructure - the shared language that helps five acquisitions, a regulated marketplace and a growing technology platform move in one direction.
Jill Wiltfong
She left the anchor desk two decades ago. She still runs Korn Ferry's marketing like a newsroom - find the story, prove the value, hit the deadline.
Rembrand
Rembrand is an AI advertising platform that drops real products into video content after the camera stops rolling. Its computer-vision models reconstruct scenes, then render brand-safe placements - virtual signage, billboards, even physical products - that look like they were filmed on set. Founded in 2022 by serial entrepreneur Omar Tawakol, the Los Altos startup is building what it calls 'in-content advertising' for the streaming, creator and CTV era.