brand-experiences
(5)
The Ad Empire Owned by the People Making the Ads
Project Worldwide has 13 agencies, 45 offices and no single P&L. Its wager is that specialists collaborate better when the people doing the work also own the place.
The Party Was Never the Product
Interluxe began by putting luxury customers in remarkable rooms. Then it built a company around the harder question: what happens after everyone goes home?
The Eight-Seat Lunch That Learned to Sell Access
Global Conversations began with eight people at lunch in Davos. A decade later, it sells a carefully tiered way through the week around the World Economic Forum - without pretending the wristband opens every door.
Another Box Story puts the launch party in the mail
A sunscreen message that appears in sunlight. A fragrance reveal for 100 creators. Another Box Story turns product gifting into small, shippable events - with a growing logistics operation behind the lid.
The ARIA Network
The ARIA Network is a media-and-technology company turning ordinary objects, faces, and places into augmented-reality gateways and original "living" NFTs. Through its ARIA Recognition platform, 360-degree AR campaigns, and the Hedera-powered ARIA Exchange, it pairs brands and sports legends with consumers using shoppable, immersive content - already activated in 100+ Brookfield malls and with nearly 1,500 NBA, WNBA and Harlem Globetrotters legends.