brand-equity
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The Marketer Who Reads Insurance Like a Customer
For 20 years he has been rebuilding how insurance companies talk to the people who buy from them. Now he runs the brand for one of the country's largest small-business carriers.
Dave Schneider
Dave Schneider is Vice President and Chief Marketing Officer of Red Wing Shoe Company, the family-owned, Minnesota-based maker of iconic American work boots founded in 1905. He leads the company's global marketing practice, spanning brand management, digital and traditional communications, ecommerce, retail experience, brand protection, and corporate communications, reporting directly to the CEO. After years in senior roles at leading agencies including Digitas, Tribal DDB, and BBDO, he brought an agency creative sensibility to an operator's job, championing a marketing model that balances long-term brand equity with performance-driven revenue while putting the skilled-trades workers who wear the boots at the center of the brand's story.
William White
William White is the Chief Marketing Officer of Walmart, a role he has held since May 2020. He leads customer insights, brand strategy, and full-funnel marketing for the world's largest retailer, and is credited with steering Walmart's marketing through the pandemic, launching Walmart+, and building the retailer into a more culturally and emotionally connected brand. Before Walmart he spent seven years at Target and nearly nine years at Coca-Cola, where he scaled Coke Zero into a billion-dollar brand. He ranked #4 on Forbes' 2024 list of the World's Most Influential CMOs.