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SAG & AFTRA: The business of being believable
Behind this acting-and-voice listing is Danny Connelly, a New England performer with a marketer’s eye for an audience. His portfolio makes a useful case for the commercial value of an ordinary, believable face.
The Ad Agency That Put Culture on a Spreadsheet
Thirty-one years after launching with a doctrine called Brutal Simplicity, M+C Saatchi is attempting something wonderfully complicated: proving that culture has a balance-sheet value.
The Tiny Audience That Made The Yaffe Group Think Bigger
A Detroit-area agency discovered that the smaller the target, the less room there was for lazy thinking. Its answer was Humanalytics - data with a pulse.
BLKpr knows who gets the clothes into the picture
The Los Angeles agency connects fashion brands with stylists, editors and creators. Its revealing work happens around the photograph: choosing the people, moving the samples and making the results legible.
Michele Marie PR knows where the dress needs to be
A fashion PR agency built around two kinds of access: the editor’s desk and the stylist’s rack. Michele Marie PR turns that proximity into campaigns spanning celebrity dressing, commerce coverage, and the occasional very unglamorous delivery.
MHA Media knows who gets the dress
Before a designer gets a red-carpet credit, someone has to manage the samples, the stylists, and the stakes. MHA Media built its business in that space between a beautiful object and a famous name.