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Media · Enterprise
The Gift Bag That Sold Hollywood’s Attention
Lash Fary built a business by giving famous people things they could already afford. The merchandise is incidental; the scarce item in every bag is attention.
celebrity-marketing · entertainment-marketingRead →
Media · Social
MOVI Knows the Distance Between a Translation and a Connection
The Los Angeles agency built a four-city operating system for the part of marketing that translation cannot solve: knowing which voice, room and ritual will make a message travel.
public-relations · influencer-marketingRead →
Ai · Saas · Enterprise
Firebrand’s Clever Bet: Make Every Marketing Channel Feed the Next
The San Francisco agency stopped treating PR, search, content and paid media as neighboring departments. Its wager is that one sharp idea, passed intelligently from channel to channel, can beat four disconnected campaigns.
b2b-tech-marketing · public-relationsRead →
Media
GoodNoon and the price of being noticed
A small-business PR agency once pitched a blockchain answer to the publicity problem. Its present-day offer brings the story back to an editor’s inbox.
public-relations · media-relationsRead →