brand-awareness
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The Gift Bag That Sold Hollywood’s Attention
Lash Fary built a business by giving famous people things they could already afford. The merchandise is incidental; the scarce item in every bag is attention.
MOVI Knows the Distance Between a Translation and a Connection
The Los Angeles agency built a four-city operating system for the part of marketing that translation cannot solve: knowing which voice, room and ritual will make a message travel.
Firebrand’s Clever Bet: Make Every Marketing Channel Feed the Next
The San Francisco agency stopped treating PR, search, content and paid media as neighboring departments. Its wager is that one sharp idea, passed intelligently from channel to channel, can beat four disconnected campaigns.
GoodNoon and the price of being noticed
A small-business PR agency once pitched a blockchain answer to the publicity problem. Its present-day offer brings the story back to an editor’s inbox.
Mike Pecina
Mike Pecina is the founder of Firevine Advertising and Design, an award-winning full-service agency in Edwardsburg, Michigan, and a brand positioning specialist with deep ties to Booster, the Series D-funded mobile fuel delivery platform reimagining how fleets, businesses, and institutions refuel without a gas station. Described on LinkedIn as a 'Brand Positioning & Awareness Junkie,' Pecina brings a rare blend of creative strategy and operational savvy to the fast-moving world of decarbonized, on-demand fuel logistics.