brand-ambassadors
(5)
Mavrck Bought a Bigger Name. Then It Took It.
Mavrck began by finding influence among ordinary customers. A decade later, its technology sits inside Later, where the unglamorous work of finding creators, clearing content and measuring sales has become the main event.
Duel Tech
Duel is a London-founded B2B SaaS company that runs a Brand Advocacy Platform, helping consumer retail brands recruit, activate and scale tens of thousands of customers, creators, fans, employees and ambassadors into a measurable word-of-mouth growth channel. Founded in 2017 by adventurer-turned-entrepreneur Paul Archer and games developer Naio Tsarouchis, and certified as a B Corp, Duel powers advocacy programs for brands including Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret, Abercrombie & Fitch and Pandora, and raised a $16M Series A in September 2025.
ThirdChannel
ThirdChannel is a Boston-based retail execution company that pairs cloud software with a nationwide network of vetted, on-demand brand representatives. Founded in 2012, it gives consumer brands and retailers real-time visibility into what is actually happening on store shelves - from merchandising compliance and inventory to assisted selling and audits - so decisions at the point of sale are driven by data rather than guesswork.
UneeQ
UneeQ builds AI-powered digital humans - lifelike, real-time animated avatars that give chatbots and enterprise AI a human face, voice and body language. Founded in New Zealand in 2009 as FaceMe and now headquartered in Austin, Texas, the company pairs its Synanim synthetic-animation engine and Synapse AI-orchestration brain to deploy digital humans for customer experience, brand engagement and immersive employee training across banking, airlines, telecom, retail, healthcare and government.
PINATA
PINATA (Go Pinata Inc.) is a New York-based enterprise SaaS company building the operating system for front-line brand execution. Its platform unifies budgeting, scheduling, task execution, reporting, and payments so brands, distributors, agencies, and field teams can plan, run, and measure real-world activations in stores, warehouses, trade shows, and the field. Originally focused on experiential marketing, PINATA now serves the beverage-alcohol, CPG, and cannabis industries, replacing clipboards and spreadsheets with data-driven TaskFlows used across thousands of organizations.