Mavrck began by finding influence among ordinary customers. A decade later, its technology sits inside Later, where the unglamorous work of finding creators, clearing content and measuring sales has become the main event.
Ryan Heller is the Chief Marketing Officer of Fabletics, the membership-based activewear brand headquartered in El Segundo, California. He leads the company's creative, media and acquisition, CRM, brand partnerships and PR functions. A data-driven marketer with more than a decade inside the TechStyle Fashion Group family of brands, he rose from Vice President to Senior Vice President of Marketing and helped launch customer acquisition for Savage X Fenty before taking the top marketing seat at Fabletics in early 2021.
Duel is a London-founded B2B SaaS company that runs a Brand Advocacy Platform, helping consumer retail brands recruit, activate and scale tens of thousands of customers, creators, fans, employees and ambassadors into a measurable word-of-mouth growth channel. Founded in 2017 by adventurer-turned-entrepreneur Paul Archer and games developer Naio Tsarouchis, and certified as a B Corp, Duel powers advocacy programs for brands including Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret, Abercrombie & Fitch and Pandora, and raised a $16M Series A in September 2025.
ThirdChannel is a Boston-based retail execution company that pairs cloud software with a nationwide network of vetted, on-demand brand representatives. Founded in 2012, it gives consumer brands and retailers real-time visibility into what is actually happening on store shelves - from merchandising compliance and inventory to assisted selling and audits - so decisions at the point of sale are driven by data rather than guesswork.
UneeQ builds AI-powered digital humans - lifelike, real-time animated avatars that give chatbots and enterprise AI a human face, voice and body language. Founded in New Zealand in 2009 as FaceMe and now headquartered in Austin, Texas, the company pairs its Synanim synthetic-animation engine and Synapse AI-orchestration brain to deploy digital humans for customer experience, brand engagement and immersive employee training across banking, airlines, telecom, retail, healthcare and government.

Kevin Creusy is the co-founder and co-CEO of Upfluence, an influencer marketing software company he built with Vivien Garnes starting in 2012. What began as an agency that sent products to bloggers for reviews grew into a SaaS platform serving more than 1,600 brands, blending influencer discovery, campaign management, payments and eCommerce tools. A serial entrepreneur who launched his first company at 20, Creusy leads product and eCommerce strategy at Upfluence and has pushed the company toward AI-assisted creator outreach and revenue-driven influencer marketing.
PINATA (Go Pinata Inc.) is a New York-based enterprise SaaS company building the operating system for front-line brand execution. Its platform unifies budgeting, scheduling, task execution, reporting, and payments so brands, distributors, agencies, and field teams can plan, run, and measure real-world activations in stores, warehouses, trade shows, and the field. Originally focused on experiential marketing, PINATA now serves the beverage-alcohol, CPG, and cannabis industries, replacing clipboards and spreadsheets with data-driven TaskFlows used across thousands of organizations.