brand-agency
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Deardorff's Trick: Give the Complicated Thing a Pulse
A 42-year-old Philadelphia agency found a durable niche in subjects people are trained to ignore - retirement plans, road rules, institutional brands - and learned to make them move.
Anita Batho
Anita Batho is the Co-Founder and Principal at Torch (torch.com.au), a boutique brand strategy and innovation consultancy based in Sydney, Australia that has illuminated brand futures for blue-chip clients since 1999. Drawing on a career spanning consumer goods giants Unilever (Best Foods) and ICI Paints, and senior roles at Kantar, Anita built Torch into a respected agency known for immersive consumer research, bespoke brand workshops, and commercially grounded innovation work for clients including Arnott's, Telstra, PepsiCo, A2 Milk, Mercedes-Benz, and Moët Hennessy.