The Backflip Group

The Backflip Group is a boutique strategy consulting firm in New York that helps lean technology teams turn great products into scalable businesses. Founded by Ceylan Conger and Madeleine Ormond, both former in-house operators and consultants at companies including Meta, Etsy and Spotify, the firm specializes in bridging the gap between strategy and execution across SaaS, eCommerce, AI, digital media and D2C. Services span go-to-market strategy, pricing and packaging, upmarket expansion, new product incubation, financial modeling and fundraising materials, delivered by a small core team backed by a network of specialist experts.