The Backflip Group is a boutique strategy consulting firm in New York that helps lean technology teams turn great products into scalable businesses. Founded by Ceylan Conger and Madeleine Ormond, both former in-house operators and consultants at companies including Meta, Etsy and Spotify, the firm specializes in bridging the gap between strategy and execution across SaaS, eCommerce, AI, digital media and D2C. Services span go-to-market strategy, pricing and packaging, upmarket expansion, new product incubation, financial modeling and fundraising materials, delivered by a small core team backed by a network of specialist experts.
Abdul Ahad is a data consultant and TEDx speaker based in Eindhoven, The Netherlands, with over seven years of experience building data infrastructures for small and medium organisations across e-commerce, insurance, energy, and finance. He is the founder behind KYD Analytics and holds the philosophy of 'Bringing Data and Humans Together' - believing the human element matters more than the tool. In November 2024, he delivered a TEDxEindhoven talk titled 'Why aren't people voting anymore?' exploring how community bonds and incentivisation could revitalise democratic participation. A lifelong learner who codes, consults, and speaks on the stage.