
A coding exercise became a global sales-data company. A decade later, Lusha's co-founder is wrestling with a harder program: how to preserve instinct when the organization can no longer run through him.
Before AI could carry the idea, Max Lytvyn built the smallest useful version of it. The result was a 16-year lesson in patience, distribution, and the profitable art of being early.

From a cartoonizer built in Istanbul to a creative suite used around the world, Tatar’s long game has been remarkably consistent: remove the intimidating bits and let ordinary people make something good.