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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

book-launch

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Company
The Book Is Finished. The Launch Is Just Beginning.
Media · Education · Social

The Book Is Finished. The Launch Is Just Beginning.

Weaving Influence discovered early that authors do not merely need a clever launch plan. They need a crew willing to do the fiddly work - from review teams and podcast pitches to Amazon ads - long after the manuscript feels finished.

book-marketing · author-marketingRead →
Company
The Publisher That Treats the Book as a Business Card - Then Builds the Business Behind It
Media · Education

The Publisher That Treats the Book as a Business Card - Then Builds the Business Behind It

Best Seller Publishing makes books for experts who would rather sell a $10,000 engagement than a thousand $10 paperbacks. Its cleverest move is also its sharpest constraint: the book is not the business - it is the door into one.

book-publishing · ghostwritingRead →