Noureddine Tayebi

Noureddine Tayebi is the founder and CEO of Yassir, North Africa's most valuable tech startup and the leading super app for francophone Africa. Born in Algiers in 1977, he earned a PhD in electrical engineering from Stanford University after completing a master's degree at the University of Illinois Urbana-Champaign. He spent eight years at Intel in Silicon Valley accumulating over 50 patents before founding InSense, a nano-motion sensor startup acquired by Mojo Vision in 2018. In 2017, he co-founded Yassir, which has grown to serve 8 million+ users across 45 cities in six countries, offering ride-hailing, food delivery, grocery delivery, and fintech services. Yassir has raised $193.25 million in total, including a historic $150M Series B led by Mary Meeker's BOND, cementing Tayebi's position as a defining figure in Africa's digital economy.