blue-yonder
(3)Legend
Legend
Legend
Founder · Executive · Operator
James Donald Armstrong’s unfinished business
He co-founded JDA Software, the company now known as Blue Yonder. But the places that stayed with Jim Armstrong were a mining town, a winter shelter and a community on the Mexican border.
james-donald-armstrong · jim-armstrongRead →
Executive · Operator
Kevin Iaquinto Makes Complicated Software Sound Human
After three decades of name changes, acquisitions and software jargon, Coupa's chief marketing officer still works from one durable conviction: even enterprise buyers are people first.
kevin-iaquinto · coupaRead →
Executive · Operator · Advisor
Amanda Dyson Wants Marketing to Stop Counting Applause
After two decades inside supply-chain software, Amanda Dyson has a blunt test for marketing: did it move the business? Her new assignment at DemandTec is to make a 25-year-old company’s story catch up with what its software has become.
amanda-dyson · b2b-marketingRead →