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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

bjs-wholesale-club

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Company
BJ’s Wholesale Club sells the next trip.
Consumer · Ecommerce

BJ’s Wholesale Club sells the next trip.

The warehouse club’s real product is a reason to come back. Fresh food, coupons and a $60 membership turn a bulk-shopping bargain into a weekly habit.

warehouse-club · membership-retailRead →
Legend
Bob Eddy and the arithmetic of coming back
Executive · Operator

Bob Eddy and the arithmetic of coming back

The former finance chief running BJ’s Wholesale Club has a deceptively ordinary assignment: give people a reason to return. His working materials include strawberries, digital coupons, and a very large jar of peanut M&M’s.

bob-eddy · bjs-wholesale-clubRead →