biotech-marketing
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The Agency Behind the Medicine Behind the Message
HCG built a business around an awkward truth: a medicine can work perfectly in a trial and still fail in the world if nobody understands it. Its answer was to put scientists, storytellers, designers, and regulatory specialists at the same table.
When Public Relations Became Too Small for LifeSci
The agency began with a narrow label and kept adding jobs until the label broke. Its answer is a useful lesson in how to sell difficult science: put the people who understand it beside the people who know how to make others care.
The Marketing Problem That Begins When the Science Is Too Good
Samba Scientific hires people who can read the paper, question the claim and still build the campaign. The wager is simple: in biotech, fluency is not decoration - it is the shortest route from a complicated product to a credible lead.
The Scientists Had the Breakthrough. TellMed Had to Make Anyone Care.
A New Jersey agency found a business in the awkward distance between a scientific result and a human reaction. Its product is not publicity so much as translation - with enough regulatory discipline to survive the trip.
The Agency Where the Clever Idea Has to Survive Discovery
L7 Creative has spent a quarter-century turning the mess of marketing into a machine. Its best idea may be the rule that every other idea must earn its keep.
RHMM and the art of arriving before the launch
Shire had a new eye drug and a small ophthalmics team. RHMM helped prepare the professional audience - a revealing assignment for a company built around science, relationships, and getting the work done.
Chris Valencius Put an Art Director Inside a Biotech Lab - Then Made Silk Speak Business
After two decades in advertising, Chris Valencius moved from selling familiar brands to translating unfamiliar molecules. At Evolved By Nature, his job is to make silk-derived biotechnology legible, useful and commercially real.