Crafty began with four friends, a borrowed Cadillac, and a plan to put a kegerator in every office. A decade later it stocks the snacks for DraftKings and Robinhood - and turns the break room into a spreadsheet.
Founded by the man who once sold Odwalla to Coca-Cola, Califia Farms turned a citrus packinghouse and a strangely shaped bottle into a plant-milk empire pouring in about 30 countries.
How two guys and a bar-room question about homesickness became a public company that pours roughly half of America's coconut water - and files its social mission in the same drawer as its earnings.
The Oregon drive-thru that turned a pushcart, a windmill logo and a blue energy drink into a $1.6 billion coffee company - one Rebel at a time.