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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

beverage-innovation

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Legend
Andy Gay Put a Dial on Water - Then Waited Six Years for the World to Turn It
Founder · Executive · Operator

Andy Gay Put a Dial on Water - Then Waited Six Years for the World to Turn It

A spilled scoop of sports drink became a six-year lesson in patience. Cirkul co-founder Andy Gay turned that locker-room nuisance into a customizable beverage system built for shelves, subscriptions and individual taste.

andy-gay · cirkulRead →
Legend
Mallika Monteiro Turned a Reporter’s Instinct Into a Beer Brand Playbook
Executive · Operator

Mallika Monteiro Turned a Reporter’s Instinct Into a Beer Brand Playbook

She once planned to become a political correspondent. Instead, she brought a reporter’s eye for people and narrative to Corona, Modelo and a $100 million bet on women founders.

mallika-monteiro · constellation-brandsRead →
Legend
Bill Dessel Cut Vodka's Proof - Then Sold the Argument One Shelf at a Time
Founder · Operator · Executive

Bill Dessel Cut Vodka's Proof - Then Sold the Argument One Shelf at a Time

A lawyer, manufacturer and accidental restaurateur saw a missing rung on the drinks menu. KEEL became his thirteen-year lesson in category design, customer listening and the useful art of letting go.

bill-dessel · keel-vodkaRead →