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The Cans Exploded. Then Bawi Found Its Market.
A Mexican family recipe became a farmers market experiment, then a lesson in food science. Bawi's better-for-you agua fresca found momentum when its founders looked beyond the grocery shelf.
She Put Wine in a Rolling Cooler - Then Put It on Walmart Shelves
Gwen Hurt's online wine shop hit a shipping wall. Her answer was a foam cooler, a thick skin and enough retailer meetings to turn one local yes into national shelf space.
Hint Inc.
Hint Inc. makes unsweetened, fruit-infused water with zero sugar, zero sweeteners, and zero calories. Founded in San Francisco in 2005 by Kara Goldin, Hint grew from a personal health experiment into the #1 unsweetened flavored still water brand in the U.S. The company sells over 25 flavors through major retailers like Whole Foods, Target, Walmart, and Costco, as well as directly through its website — where DTC now represents more than 50% of revenue. With $91M+ raised and an annual revenue of approximately $143M, Hint has quietly built one of the most compelling better-for-you beverage brands in America.