beverage-alcohol
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The 35-Year Fintech Bet That Made the Bar Tab Boring - and Built a Data Business
Fintech spent roughly 15 years winning state-by-state acceptance for electronic alcohol payments. Now the same plumbing connects 326,000 businesses - and offers a useful playbook for founders who mistake a boring workflow for a small market.
The People Who Turn Famous Names Into Whiskey You Can Actually Buy
SIP built the machine that takes a rare barrel and a famous name and puts a bottle on the shelf. Bob Dylan whiskey, Playboy cognac, a $100 million inventory - all run out of a Chicago office and a Memphis bottling line.
Diageo Owns the Labels. Its Real Product Is the Shelf.
The company behind Guinness, Johnnie Walker and Don Julio is less a distiller than a global operating system for taste - one now being rewired for slower growth, sober-curious drinkers and a more demanding balance sheet.
The $9 Billion Company Hiding Behind America’s Beer Fridge
Constellation Brands began with bulk wine in a cramped Upstate New York office. Eight decades later, its defining asset is a perpetual U.S. beer license - and a supply chain built to keep Modelo, Corona, Pacifico and Victoria moving.
Brown-Forman
The company behind Jack Daniel's has spent 156 years turning time, wood and trademarks into a global spirits business. Now Brown-Forman must make an old advantage move at the speed of changing drinkers.
PINATA
PINATA (Go Pinata Inc.) is a New York-based enterprise SaaS company building the operating system for front-line brand execution. Its platform unifies budgeting, scheduling, task execution, reporting, and payments so brands, distributors, agencies, and field teams can plan, run, and measure real-world activations in stores, warehouses, trade shows, and the field. Originally focused on experiential marketing, PINATA now serves the beverage-alcohol, CPG, and cannabis industries, replacing clipboards and spreadsheets with data-driven TaskFlows used across thousands of organizations.