
The founder of Left Right Mind builds enterprise AI, studies Formula One as an organizational chart, and recommends a pen before a prompt. His career keeps returning to the person on the other side of the software.

Before VitaPerk became a stickpack, Brad Kifferstein sold carpet to college students, syndicated real estate and learned product development at Crypton. His enduring idea is equally practical: the easiest routine to build may be the one that borrows a ritual people already keep.